What was your situation?
My career started as a kindergarten teacher. I saw it as my path out of living in a small, Austrian town and my chance to see more of the world. After it took me to America, I found myself in the Netherlands, itching to do something with my creativity. YouTube and Instagram followers later, I landed on my business concept.
With a viable product that was without a growth plan or a direction, it was then that I met Julie at Wyseminds and joined the Lift-Off programme.
We began with me as a founder, starting with my beliefs and how I wished to use my ideas to live them. We discussed and planned through the purpose, my vision and my values. It was great to finally be able to understand the power of my own purpose, not an organisational one, but starting with mine as the foundation for it all and then using my business as one channel to bring it to life. I learned to truly appreciate your values as more than a marketing tool that companies put as slogans on their websites. Instead, we were embedding them more in the core of who I was, what I offered and how I worked.
During this work, it gave me the confidence to make the decision to actually stop my first concept, Living Bin, the business that I came in with when I first joined the Lift-Off programme.
I never had the right compass to make the decision on what to work on. And that’s why I think I waited so long to make the decision. I realised it didn’t feel quite right, but I could never quite tell you why. (That is… before I met Julie.)