{"id":3927,"date":"2023-05-02T12:29:15","date_gmt":"2023-05-02T10:29:15","guid":{"rendered":"https:\/\/wyseminds.com\/blog\/get-out-of-your-own-way-on-the-path-to-business-success\/"},"modified":"2024-04-19T14:36:27","modified_gmt":"2024-04-19T12:36:27","slug":"get-out-of-your-own-way-on-the-path-to-business-success","status":"publish","type":"post","link":"https:\/\/wyseminds.com\/blog\/get-out-of-your-own-way-on-the-path-to-business-success\/","title":{"rendered":"Get out of your own way on the path to business success – ‘The Wyseway’ series review 1"},"content":{"rendered":"

Are you a female entrepreneur who\u2019s blocked and overwhelmed by the to-do list and thinking it wasn\u2019t supposed to be this way?<\/span><\/p>\n

\"\"At the start there was passion, energy and most importantly, purpose. You knew your idea was good and intuitively you knew all the steps necessary to make it happen.<\/span><\/p>\n

Your product took off and customers liked it. Sales were good. You built a team and created systems, structures and processes to support the company in this <\/span>first stage of growth<\/span><\/a>. Your team was excited and everyone was working towards a unified goal of meeting growing demand and creating great customer value. It felt like a big adventure that you were all a part of.<\/span><\/p>\n

Circling the hamster wheel with no direction<\/b><\/p>\n

After that first burst of growth, things continued to grow only now you\u2019ve found yourself in a reactive leadership role, going round and round a hamster wheel amending, adding and adjusting to make things work for that moment. \"\"<\/span><\/p>\n

The structures you put in place need to be modified to account for growth but time is scarce. So you stay where you are and start second guessing the next <\/span>steps to expanding your business further<\/span><\/a>.<\/span><\/p>\n

It\u2019s sapping everyone\u2019s energy and motivation including your team\u2019s but can\u2019t they see the pressure you\u2019re under to keep things afloat?\u00a0<\/span><\/p>\n

Alone at the bottleneck\u00a0<\/b><\/p>\n

This scenario is so common it should carry a universal health warning. But we hear female founders say time and again that when they reach this place they feel so alone.<\/span><\/p>\n

When the focus is only on sales and performance you neglect other important facets of your business like people and purpose. And when purpose is lost, business stagnates.<\/span><\/p>\n

We\u2019ve developed <\/span>Sofia\u2019s story<\/span><\/a> as a way to help entrepreneurs learn how to get out of their own way and stop being the bottleneck to growth. It starts by re-finding purpose.\u00a0\u00a0<\/span><\/p>\n

\"SofiaSofia is a fictional persona developed from the very real and raw business bruisings we encountered in our pre-Wyseminds lives as company owners. We\u2019ve been there, done that and got T-shirts. Along the way we discovered simple tools that helped us get off our hamster wheels and develop thriving, purpose-led businesses.<\/span><\/p>\n

Sofia\u2019s story depicts the growth progress of her backpack company and the pitfalls she faced. It will help you recognise at what stage your company is, and what the right next step is.<\/span><\/p>\n

The power of purpose\u00a0<\/b><\/p>\n

Founders are supposed to lead and find new opportunities, not firefight their way through each day. The way you become unstuck is to make yourself redundant from your current position so that you can continually promote yourself into a role that enables you to do what you love most and are good at. Easier said than done! We hear you.\u00a0<\/span><\/p>\n

First you need to <\/span>re-find your purpose<\/span><\/a>. So what does that look like? The Oxford English dictionary defines purpose as:\u00a0<\/span><\/p>\n

the intention, aim or function of something; the thing that something is supposed to achieve<\/span><\/i><\/p>\n

Such a simple definition yet one at such risk of being muddied by the everyday humdrum of running a business. The important steps are:<\/span><\/p>\n