{"id":3987,"date":"2023-08-08T11:17:22","date_gmt":"2023-08-08T09:17:22","guid":{"rendered":"https:\/\/wyseminds.com\/blog\/my-sofia-moment-loviisa-vahavuori\/"},"modified":"2024-05-13T12:10:52","modified_gmt":"2024-05-13T10:10:52","slug":"my-sofia-moment-loviisa-vahavuori","status":"publish","type":"post","link":"https:\/\/wyseminds.com\/blog\/my-sofia-moment-loviisa-vahavuori\/","title":{"rendered":"My Sofia Moment – Loviisa Vahavuori"},"content":{"rendered":"

From a university assignment in 2018 sprang the kernel of Loviisa\u2019s brilliant business idea that\u2019s now meeting the needs of a growing number of international families based in the Netherlands.<\/span><\/p>\n

The project was to develop an idea for a new company and part of it involved conducting a survey into parents of young children who she\u2019d identified as her target audience. Their response was the first sign that she\u2019d hit on something big.\u00a0<\/span><\/p>\n

\u201cAll of them loved the idea of a babysitting platform for international families that would help their kids connect with their country of origin,\u201d Loviisa says.\u00a0 \u201cThey asked \u2018is it up and running now?\u2019 \u2018can I book someone today?\u2019\u201d\u00a0<\/span><\/p>\n

By the end of the ten-week assignment, when she pitched the idea to investors, they were stunned to discover that there were no direct competitors. Her project quickly became a very real business.<\/span><\/p>\n

Covid and a company depression<\/b><\/h2>\n

Fast-forward five years and the company is thriving.\u00a0<\/span><\/p>\n

While there are many online babysitting agencies, none have the USP of her business, <\/span>N\u00e4pp<\/span><\/a>, which matches international families in the Netherlands with babysitters from the family\u2019s home country. That way, the children connect with their original language and culture through play with their \u2018n\u00e4ppsitter\u2019.<\/span><\/p>\n

Despite the idea being one-of-a-kind and in demand, when Covid hit in 2020 no one was hiring childcare and Loviisa experienced her \u2018Sofia Moment\u2019.\u00a0 Confused and unsure of what to do next, she was experiencing the very same feelings that all female entrepreneurs have at some point on their growth journey and which is aptly depicted in <\/span>The Founder\u2019s Story<\/span><\/a>, written by Julie Perkins of Wyseminds whose character Sofia becomes truly stuck. Loviisa\u2019s first encounter with Julie came through a mutual acquaintance not long after the pandemic was over and N\u00e4pp was \u201cin a depression\u201d.\u00a0<\/span><\/p>\n

The reassuring story of Sofia<\/b>\u00a0<\/span><\/h2>\n

She had several sessions with Wyseminds which identified aspects of her business that were out of balance. Together she and Julie developed a plan that would lift her and her business out of the doldrums.<\/span><\/p>\n

\"SofiaWhen she read about Sofia, Loviisa immediately recognised herself. The story charts the early growth of Sofia\u2019s company Dragon Backpacks, describing the pitfalls that occur as the business grows.<\/span><\/p>\n

\u201cWe created Sofia as a way to connect with female founders on a more human level,\u201d says Julie. \u201cWhile most business courses teach the theory of running a company, there\u2019s not much practical information of how you get through the stage when your business feels like it\u2019s draining you. Usually, all that\u2019s needed are a few tweaks here and there, and a nudge back onto the right track.\u201d<\/span><\/p>\n

Strength in connection<\/b><\/h2>\n

The part of the story when Sofia loses her sense of purpose and direction resonated most with Loviisa.<\/span><\/p>\n

\u201cI was overwhelmed and stuck and had no idea of how to achieve my ambition. I didn\u2019t know what I was doing anymore but didn\u2019t want to give up.\u201d<\/span><\/p>\n

Julie explained that this was a widespread phenomenon, especially for women, which Loviisa found reassuring. Becoming aware of the same blocks and obstacles that all female founders face made her feel less isolated and alone.\u00a0<\/span><\/p>\n

\u201cI felt a connection with others who\u2019d gone through it. Everything made sense \u2013 why I was where I was; why I was doing what I was doing.\u201d<\/span>\u00a0<\/span><\/p>\n

She also read another Wyseminds book, <\/span>The Wyseway<\/span><\/a>, which is packed with useful tips and methods for getting a business back on the right path. With a renewed sense of motivation, Loviisa re-found her purpose and values which meant N\u00e4pp could now become a fully purpose-led business.<\/span><\/p>\n

Loviisa\u2019s overarching purpose for her organisation is \u201c<\/span>To enable happy, confident children who feel connected no matter where they live\u201d<\/i><\/b>. With Wyseminds\u2019 help she developed a series of bold goals and objectives (OKRs) to achieve them. The objectives were to:<\/span><\/p>\n

\"\"1-\u00a0 \u00a0 Build a high-quality digital platform<\/span><\/p>\n

2-\u00a0 \u00a0 Build a network of certified \u2018n\u00e4ppsitters\u2019<\/span><\/p>\n

3-\u00a0 \u00a0 Work with more B2B customers<\/span><\/p>\n

4-\u00a0 \u00a0 Expand internationally.<\/span><\/p>\n

Let\u2019s use the second goal as an example of what purpose-led looks like. The vision for this goal is to have qualified babysitters to empower children to form strong cultural connections through play which can be achieved through these sub-goals:<\/span><\/p>\n

    \n
  1. Holding events and interviews with potential n\u00e4ppsitters.<\/span><\/li>\n
  2. Ensuring the new platform captures specific information through online forms they complete. This will populate their profile to reflect the values of certification, cultural connection and play.<\/span><\/li>\n<\/ol>\n

    \u201cBreaking it down goal by goal makes the overarching purpose \u2013 the bit I call \u2018the fluff\u2019 \u2013 feel achievable. It\u2019s like putting purpose to work to find a practical route to the end goal.\u201d<\/span><\/p>\n

    \u2018It was in me all along\u2019<\/b><\/h2>\n

    While Loviisa is an entrepreneur, she also has other roles \u2013 mother, wife, friend \u2013 which she sees as combined. She\u2019s developing her company so that whatever role she plays, her business will not crumble.\u00a0<\/span><\/p>\n

    \u201cI\u2019m working on separating myself from the company through delegation. I\u2019ve just taken on a co-founder and the development team are working on the platform creation.\u201d<\/span><\/p>\n

    \u201cEverything I need to make my business a success has been in me all along. I just had to get rid of my unhelpful beliefs which Julie and Wyseminds helped me do. There are so many women who need this. Julie believes in me and I wish everyone could find her.\u201d<\/span><\/p>\n

    Would you like a copy of the book A founder\u2019s story and learn from Sofia and her entrepreneurial growth journey?\u00a0You can get it in\u00a0our shop for \u20ac 10,00<\/a>\u00a0now or for free by joining our programme on Your Journey,\u00a0here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    From a university assignment in 2018 sprang the kernel of Loviisa\u2019s brilliant business idea that\u2019s now meeting the needs of a growing number of international families based in the Netherlands. The project was to develop an idea for a new company and part of it involved conducting a survey into parents of young children who […]<\/p>\n","protected":false},"author":2,"featured_media":3817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[60,36,152,214,42,210],"class_list":["post-3987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-business-growth","tag-entrepreneur","tag-loviisa-maasson","tag-napp","tag-purpose-led","tag-sofia"],"_links":{"self":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts\/3987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/comments?post=3987"}],"version-history":[{"count":4,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts\/3987\/revisions"}],"predecessor-version":[{"id":4085,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts\/3987\/revisions\/4085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/media\/3817"}],"wp:attachment":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/media?parent=3987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/categories?post=3987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/tags?post=3987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}