{"id":4002,"date":"2024-09-23T12:04:41","date_gmt":"2024-09-23T10:04:41","guid":{"rendered":"https:\/\/wyseminds.com\/blog\/inspiring-people-in-the-21st-century\/"},"modified":"2024-09-23T12:04:42","modified_gmt":"2024-09-23T10:04:42","slug":"inspiring-people-in-the-21st-century","status":"publish","type":"post","link":"https:\/\/wyseminds.com\/blog\/inspiring-people-in-the-21st-century\/","title":{"rendered":"Inspiring people in the 21st century"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Never has there been a better time for business owners to inspire great people to join them, Julie Perkins, business coach and founder of Wyseminds, tells <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/troytrewin_growasmallbusiness-smallbusiness-business-activity-6924506833814503424-Ksri\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Troy Trewin<\/span><\/a><span style=\"font-weight: 400;\"> on the <\/span><a href=\"https:\/\/growasmallbusiness.libsyn.com\/an-entrepreneur-purpose-led-coach-founder-of-wyseminds-now-supports-female-entrepreneurs-to-find-purpose-led-growth-on-their-own-terms-by-eliminating-the-complexity-and-concentrating-on-the-best-course-of-action-for-progress-julie-perkins\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to Grow A Small Business<\/span><\/a><span style=\"font-weight: 400;\"> podcast.<\/span><\/p>\n<p><iframe title=\"Spotify Embed: An Entrepreneur, Purpose-led Coach, &amp; Founder of Wyseminds, now supports female entrepreneurs to find purpose-led growth on their own terms by eliminating the complexity and concentrating on the best course of action for progress. (Julie Perkins)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0Hb3EDQj8N8U7yuVgqGuWA?si=8e901c7b428e4174&#038;utm_source=oembed\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The turmoil and chaos the world has experienced in the last few years have changed what motivates people. If a company\u2019s <\/span><a href=\"https:\/\/wyseminds.com\/values-and-purpose-airy-fairy-corporate-fluff-or-a-force-for-business-growth\/\"><span style=\"font-weight: 400;\">values and purpose<\/span><\/a><span style=\"font-weight: 400;\"> are in line with what an individual believes, they can be fundamental deciding factors in steering them towards a particular job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cOne of the biggest challenges for small businesses is getting the right people on board and knowing when to take them on,\u201d Julie tells the podcast. \u201cDuring Covid we all questioned a lot about ourselves, why we were doing what we were doing and working in our jobs.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Values and purpose keep people grounded and rooted to all that\u2019s important to them. Job adverts now dedicate huge amounts of their description to a company\u2019s mission, what it stands for, the difference it aims to make and how it will change things for the better.<\/span><\/p>\n<h2><b>In a digital world, people matter<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In her work helping female founders grow successful companies with her team of fellow coaches at <\/span><a href=\"https:\/\/wyseminds.com\/\"><span style=\"font-weight: 400;\">Wyseminds<\/span><\/a><span style=\"font-weight: 400;\">, Julie returns to a simple premise: the importance of people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may seem a dichotomy in the digital world of computers and robots, but it\u2019s <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/why-employees-backbone-successful-company-khadija-aijaz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">people <\/span><\/a><span style=\"font-weight: 400;\">who form the backbone of flourishing businesses. They are the teams who run and manage organisations, the customers who make the purchases and the suppliers who provide the goods and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The difference now is that so many more people are aware of their role as a company\u2019s primary asset. They know their worth and the value of their work and this, combined with a change in the principles that matter to them, is altering the way businesses need to approach HR and recruitment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u201cOne of the biggest effects of the pandemic has been to illuminate the utter lack of voice and influence most people have on their workplace,\u201d Anna Stansbury from Harvard University says in a <\/span><a href=\"https:\/\/www.cim.co.uk\/content-hub\/editorial\/how-people-power-businesses-today\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chartered Institute of Marketing<\/span><\/a><span style=\"font-weight: 400;\"> article.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The wise entrepreneur is the one who pays heed to this, says Julie, and encourages an environment where everyone feels as if they\u2019re actively contributing towards one vision that matters to them. That environment is one built on trust; where people get on and are given the space to do the best job they can do while you, the founder, step back and focus on creating further growth.\u00a0<\/span><\/p>\n<h2><b>Business growth through purpose<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Too good to be true? It really isn\u2019t rocket science but does involve awareness and a willingness to learn a new way of relating to the people you bring into your business. Learning to <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0883902622000222\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">trust and let go<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 that\u2019s the hard bit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cKeeping vision and purpose alive for a small business is essential otherwise you get caught up very quickly in the day-to-day running and the stress of to-do lists,\u201d says Julie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While daily operations are important, if you\u2019ve hired the right people, your team should be able to do these jobs without you needing to be a helicopter boss hovering over them all the time. Overwhelm for business founders is a strong indicator that something\u2019s going wrong somewhere else in the company. An excellent tool to restore equilibrium is <\/span><a href=\"https:\/\/wyseminds.com\/powerball\/\"><span style=\"font-weight: 400;\">The Powerball<\/span><\/a><span style=\"font-weight: 400;\">, a Wyseminds method of identifying where the blocks to growth are. It can help create the space you need to look more widely at your business when problems arise instead of being swamped by the daily grind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cKeeping vision and purpose alive for a small business is essential otherwise you start missing what you\u2019re doing it for and will stop attracting the right people. Or your people will get bored and you\u2019ll be back in the cave of the founder again.\u00a0<\/span><\/p>\n<h2><b>The future is yesterday\u2019s today: how are you planning yours?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Values shift throughout our lives and it\u2019s the same in business. To keep everyone aligned and on track, Julie advises regularly asking yourself: who am I, what am I, who do I want to be?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEven if it\u2019s just \u2018I\u2019ve been brilliant these last six months\u2019, that\u2019s an answer as well. It means you\u2019re asking yourself the right questions. The challenge is to <\/span><a href=\"https:\/\/www.risely.me\/curiosity-in-the-workplace\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keep your people curious<\/span><\/a><span style=\"font-weight: 400;\"> and interested, give them exposure and make them feel useful and challenged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere are very small teams and very big teams. If you\u2019re gathering people together, connection to values becomes incredibly important. It\u2019s about where you unite. It doesn\u2019t matter what your eco-system is &#8211; the label doesn\u2019t matter. As individuals, we\u2019ve all got our own personal values and when you share those, they become a unifying force.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses have an opportunity to seize. If you can get your values and purpose heard by the right people, your <\/span><span style=\"font-weight: 400;\">journey to success<\/span><span style=\"font-weight: 400;\"> will be so much smoother. When it comes to growing businesses, we\u2019ve been there, done that and amassed several T-shirts along the way. If you\u2019re a female founder in need of guidance, check out our <a href=\"https:\/\/wyseminds.com\/business-growth-programme\/\">Business Growth Programme here.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Never has there been a better time for business owners to inspire great people to join them, Julie Perkins, business coach and founder of Wyseminds, tells Troy Trewin on the How to Grow A Small Business podcast. The turmoil and chaos the world has experienced in the last few years have changed what motivates people. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[221,108,200,96,41,42,235,119],"class_list":["post-4002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts","tag-grow-a-small-business","tag-growth","tag-podcast","tag-powerball","tag-purpose","tag-purpose-led","tag-troy-trewin","tag-values"],"_links":{"self":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts\/4002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/comments?post=4002"}],"version-history":[{"count":1,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts\/4002\/revisions"}],"predecessor-version":[{"id":4078,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/posts\/4002\/revisions\/4078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/media\/4003"}],"wp:attachment":[{"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/media?parent=4002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/categories?post=4002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyseminds.com\/blog\/wp-json\/wp\/v2\/tags?post=4002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}