Articles from our Wyse thinkers

• Do people not value free things?

  by Julie Perkins

  3 minutes

  At Wyseminds, we’ve been offering our Lift-Off programme completely for free. Julie Perkins explores why, and whether ‘reassuringly expensive’ is a more powerful proposition. Spoiler: it's still free so you can sign-up now!

• International Women’s Day: why feminine traits are crucial for business success #breakthebias

  by Henk Jansen

  6 minutes

  This International Women's Day, Henk Jansen continues our thoughts on the importance of breaking the bias and lays out the reason (and the historical proof!) as to why feminine traits are what today’s business world needs and what could be lost without them.

• Finding Norm

  by Julie Perkins

  4 minutes

  Growing your business can be like riding a series of waves, some mere ripples and others so titanic they threaten to send you down to Davy Jones’ Locker. However, if you build resilience you can weather any storm and thrive in the New Norm of the post-pandemic waters.

• Through the kaleidoscope: the twists and turns of growing a business

  by Julie Perkins

  4 minutes

  Are you trying to visualise the future of your company? No matter how hard you squint, does it feel like your vision is blurred? It can feel a bit like peering down a kaleidoscope; it can seem confusing at first with optical illusions and colliding colours. Julie explores how to find that clarity in business growth.

• Purpose is your quick release cord

  by Henk Jansen

  5 minutes

  Here Wyseminds’ behavioural psychologist, Henk Jansen explains that finding purpose in what you do can be like a quick release cord - opening up unknown opportunities, freedom and joy.

• All’s fair in love and business

  An interview with Quirine van Maanen

  3 minutes

  The Power of Partnerships | Part 1: Quirine draws on her 10 years spent specialising in mergers and acquisitions at Baker McKenzie and her current role providing legal and strategic advice to start-ups, to explain how going into business together is a bit like marriage.

• Time to talk talent and purpose

  by Fiona Adams and Julie Perkins

  3 minutes

  In this blog, Fiona and Julie talk about talent, purpose, and the superpowers of the entrepreneurial business. Enjoy!

• Why wait to know goodwill’s earning power?

  by Julie Perkins

  5 minutes

  In this Blog, Wyseminds’ Founder, Julie Perkins, explains how goodwill not only fuels growth, but your customers are now demanding it.

• When should I follow my gut?

  by Richard Doughty

  5 minutes

  Which is better: following your brain, or following your gut? It depends on the circumstances, right? In this blog, Richard describes what we can do to get the most from both our analytical and intuitive strengths.

• WTF is a Powerball?!

  with Richard Doughty

  5 minutes

  WTF Series: Richard throws light on Wyseminds' tool that supports entrepreneurs run purpose-led businesses. The more you understand what your Powerball tells you, the more seamlessly and joyfully your business will grow!