General

  • Exploring misalignment: a Masterclass for women founders stuck at a familiar hurdle

    by Julie Perkins
    4 min.

    There’s a common theme we see over and over with the women founders we coach. Arriving at a point of overwhelm and frustration, they’re no longer loving the business launched with such gusto not so very long ago. 

  • Having a clear purpose is in my DNA – and should be in yours, too…

    by Julie Perkins
    7 min.

    My parents are well known in the business world, having co-founded Specsavers in 1984 – and growing it to a multinational optical and hearing company. Accustomed as I am to see them in the press, I did sit up and take even more notice than normal when I saw a double page spread about them in a local Channel Island newspaper, as I sipped my morning cup of tea.

  • Demystifying money matters – Part one

    by Julie Perkins
    7 min.

    I’ve been working with a wonderful group of women over the last six months, empowering them to break free from negative thoughts and feelings about money that have held them back.

  • The isolated island of the founder

    by Julie Perkins
    40 min.

    “We’re like one big family here.” Beware of falling into this mindset if you’re an entrepreneur, Wyseminds founder and business coach Julie Perkins tells James Johnson on the Future Fit Founder podcast.

  • My Sofia Moment – Carina Primavesi

    by Julie Perkins
    7 min.

    You’d think that with such a steadfast desire to rid the world of single use plastics, that values, purpose and clarity would run strong throughout Beewise Amsterdam’s day-to-day business operations. 

  • My Sofia Moment – Anna Zoladkiewicz

    by Julie Perkins
    7 min.

    When Anna’s long-standing senior role in operational excellence for a multi-national company left her suffering exhaustion and stress, she gave her her job and after a period of rest and recovery she wanted to do something to prevent others experiencing what she’d just gone through.

  • Conquering your own Mount Everest

    by Julie Perkins
    6 min.

    In this article we’ll consider the importance of taking with you only what you need on your growth journey. The ideas, people and processes you set out as an entrepreneur will evolve as your business grows and objectives change. Climbing up unhindered means putting some things down.

  • My Sofia Moment – Loviisa Vahavuori

    by Julie Perkins
    6 min.

    From a university assignment in 2018 sprang the kernel of Loviisa’s brilliant business idea that’s now meeting the needs of a growing number of international families based in the Netherlands.

  • Transcending the lows on the path to business growth

    by Julie Perkins
    50 min.

    There’s a lot of them all over the web. Speaking to you on social platforms in front of multi-million pound mansions. You too can live the entrepreneur’s dream they claim, if only you knew the secret sauce which they can divulge once you hand over your ready bucks. While many of these stories are online scammers’ efforts to cheat vulnerable people, others are genuine. 

  • Why do I need a coach?

    by Julie Perkins
    6 min.

    In this article you’ll learn that an investment in you can accelerate your business on a new purpose-led growth path - freeing you up to think more strategically and therefore fuelling your revenue.