General

  • My Sofia Moment – Anna Zoladkiewicz

    by Julie Perkins
    7 min.

    When Anna’s long-standing senior role in operational excellence for a multi-national company left her suffering exhaustion and stress, she gave her her job and after a period of rest and recovery she wanted to do something to prevent others experiencing what she’d just gone through.

  • Conquering your own Mount Everest

    by Julie Perkins
    6 min.

    In this article we’ll consider the importance of taking with you only what you need on your growth journey. The ideas, people and processes you set out as an entrepreneur will evolve as your business grows and objectives change. Climbing up unhindered means putting some things down.

  • My Sofia Moment – Loviisa Vahavuori

    by Julie Perkins
    6 min.

    From a university assignment in 2018 sprang the kernel of Loviisa’s brilliant business idea that’s now meeting the needs of a growing number of international families based in the Netherlands.

  • Transcending the lows on the path to business growth

    by Julie Perkins
    50 min.

    There’s a lot of them all over the web. Speaking to you on social platforms in front of multi-million pound mansions. You too can live the entrepreneur’s dream they claim, if only you knew the secret sauce which they can divulge once you hand over your ready bucks. While many of these stories are online scammers’ efforts to cheat vulnerable people, others are genuine. 

  • Why do I need a coach?

    by Julie Perkins
    6 min.

    In this article you’ll learn that an investment in you can accelerate your business on a new purpose-led growth path - freeing you up to think more strategically and therefore fuelling your revenue.

  • Money mindset: Empowering women to break free from sabotaging financial beliefs

    by Julie Perkins
    5 min.

    Over the past six months, these women have been working closely with Wyseminds to unlock their future business growth potential and make the impact they aspire to achieve. (Watch this space!) 

  • The beauty of simplicity in the whirlwind world of business – ‘The Wyseway’ series review 3

    by Julie Perkins
    6 min.

    Simplicity is hard to achieve but having a clear purpose can go a long way towards helping you reach it by unifying everyone around what it is you stand for. The power of purpose brings greater simplicity by ensuring agreed ways of working and support for changes that you, the founder, set out to make. 

  • ‘The Wyseway’ series

    by Julie Perkins
    4 min.

    We all hear about hard graft required for business success. But what we don’t generally hear about is how many female founders get stuck at the point of overwhelm after their first wave of growth.

  • Get out of your own way on the path to business success – ‘The Wyseway’ series review 1

    by Julie Perkins
    7 min.

    Are you a female entrepreneur who’s blocked and overwhelmed by the to-do list and thinking it wasn’t supposed to be this way? At the start there was passion, energy and most importantly, purpose. You knew your idea was good and intuitively you knew all the steps necessary to make it happen.

  • Out of line – how to tell if your business is misaligned or on the right track – ‘The Wyseway’ series review 2

    by Julie Perkins
    6 min.

    They may sound like jargon, but vertical and horizontal alignment are really important factors to get right if you want your business to flourish. If you’re a founder whose company’s off to a kicking start, it’s easy to be swept along on the tide of success in a buzz of excitement and energy.