Latest blog posts

  • My Sofia Moment – Carina Primavesi

    by Julie Perkins
    7 min.

    You’d think that with such a steadfast desire to rid the world of single use plastics, that values, purpose and clarity would run strong throughout Beewise Amsterdam’s day-to-day business operations. 

  • My Sofia Moment – Anna Zoladkiewicz

    by Julie Perkins
    7 min.

    When Anna’s long-standing senior role in operational excellence for a multi-national company left her suffering exhaustion and stress, she gave her her job and after a period of rest and recovery she wanted to do something to prevent others experiencing what she’d just gone through.

  • My Sofia Moment – Loviisa Vahavuori

    by Julie Perkins
    6 min.

    From a university assignment in 2018 sprang the kernel of Loviisa’s brilliant business idea that’s now meeting the needs of a growing number of international families based in the Netherlands.

  • My Sofia moment – Shapol Majid

    by Julie Perkins
    6 min.

    When Shapol Majid read The Founder’s Story of Sofia, the fictitious business leader wracked by worry and exhaustion as her company grows, she thought she was reading about herself.

  • My Sofia moment – Agnes Weber

    by Julie Perkins
    7 min.

    Entrepreneur Agnes Weber is fascinated by the concept of circularity so it makes sense that her company Mended is built around this idea as it seeks to retell the story of people’s relationship with their clothes.

  • Fail fast and get back up again

    by Julie Perkins
    6 min.

    Fail fast, get up and try again in a different way was the theme discussed on the Bold Business podcast featuring a guest appearance by Wyseminds’ founder Julie Perkins.

  • Transcending the lows on the path to business growth

    by Julie Perkins
    50 min.

    There’s a lot of them all over the web. Speaking to you on social platforms in front of multi-million pound mansions. You too can live the entrepreneur’s dream they claim, if only you knew the secret sauce which they can divulge once you hand over your ready bucks. While many of these stories are online scammers’ efforts to cheat vulnerable people, others are genuine. 

  • Values and purpose – airy-fairy corporate fluff or a force for business growth?

    by Julie Perkins
    40 min.

    Values and purpose create a force that powers business growth. They’re now seen as fundamental aspects of a brand to get right because without them a business will lack direction.

  • Why do I need a coach?

    by Julie Perkins
    6 min.

    In this article you’ll learn that an investment in you can accelerate your business on a new purpose-led growth path - freeing you up to think more strategically and therefore fuelling your revenue.

  • Money mindset: Empowering women to break free from sabotaging financial beliefs

    by Julie Perkins
    5 min.

    Over the past six months, these women have been working closely with Wyseminds to unlock their future business growth potential and make the impact they aspire to achieve. (Watch this space!)