Latest blog posts

  • What’s in a name?

    by Julie Perkins
    4 minutes

    Your title and that of your company can have a direct bearing on how successful you are. Julie explores how to be clear about the title you give yourself, understanding its power within our organisation and how we are seen by others.

  • From passion to purpose

    by Julie Perkins
    4 minutes

    There’s no doubt that entrepreneurs are passionate creatures, brimming with enthusiasm for their ideas, but turning that passion into a healthy bottom line is a different story altogether. Julie Perkins explains more.

  • WTF is Purpose-led?!

    with Richard Doughty
    3 minutes

    WTF Series: Research shows a strong connection between business performance and purpose. When leaders, employees and customers all believe a company has a strong purpose, it is more likely to have better performance and return - but what actually IS purpose?

  • Do you speak-a my language?

    by Julie Perkins
    3 minutes

    The way you talk about your business - your business language - evolves and grows. But it shouldn’t ever be an exclusive club. Julie Perkins explains more and also introduces our new WTF series, an invitation for you to truly become part of our community and belong.

  • WTF are Growth Phases?!

    with Richard Doughty
    5 minutes

    WTF Series: Your business is unique, but business growth is not. There are trends, patterns, and common experiences, and we can use this knowledge to our advantage. There are 5 phases of business growth - but what actually are they and what do they mean?

  • WTF are Capabilities?!

    with Richard Doughty
    9 minutes

    WTF Series: Every company needs certain things if they want to operate successfully. They are often called ‘operational capabilities’ - the functions, structures, and processes you need to run an effective business. But what actually are capabilities and why are they important?

  • The power of adversity

    with Julie Perkins
    3 minutes

    Being an entrepreneur is the best feeling in the world, until it isn’t, but losing your business mojo is not the end of the world. Read on to discover how you can turn your doubts into dreams.

  • Do people not value free things?

    by Julie Perkins
    3 minutes

    At Wyseminds, we’ve been offering our Lift-Off programme completely for free. Julie Perkins explores why, and whether ‘reassuringly expensive’ is a more powerful proposition. Spoiler: it's still free so you can sign-up now!

  • International Women’s Day: why feminine traits are crucial for business success #breakthebias

    by Henk Jansen
    6 minutes

    This International Women's Day, Henk Jansen continues our thoughts on the importance of breaking the bias and lays out the reason (and the historical proof!) as to why feminine traits are what today’s business world needs and what could be lost without them.

  • Holding out for a hero

    by Julie Perkins
    3 minutes

    Julie Perkins explains how starting a business can be like going on an amazing adventure and to survive the twists and turns in the road and changing external forces, the answer lies closer to home than you might think.