Discovering Rose’s right next step

by Julie Perkins

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We worked with Rose during the beginning of the Covid-19 pandemic and here Julie explains the theory we used in Fix This Next with a specific focus on the Avatar and their needs.

The outcome? A secure foundation to create a strong growth era through establishing a greater understanding of the ideal Avatar, new ways for their needs to be served and a clear definition of the business offering.


To read Rose’s story and to explore other growth stories from Wyseminds, click below.