Discovering Rose’s right next step

by Julie Perkins

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We worked with Rose during the beginning of the Covid-19 pandemic and here Julie explains the theory we used in Fix This Next with a specific focus on the Avatar and their needs.

The outcome? A secure foundation to create a strong growth era through establishing a greater understanding of the ideal Avatar, new ways for their needs to be served and a clear definition of the business offering.

 

To read Rose’s story and to explore other growth stories from Wyseminds, click below. 

 

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Rose’s growth story

I’ve been in the hospitality industry my whole life, however, never in all of this time have I had to see my business through a global pandemic. When COVID-19 hit, I initially couldn’t see any clear way through, and I was resigning myself to it being the end.

Luce’s growth story

My business was stuck; I seemed to be moving around in circles and certainly not moving forward. I faced competitors who were larger than me and could easily beat me on price, which my customer seemed to find important.

Linda’s growth story

As an experienced project manager, I would often be responsible for the creation and delivery of highly specialised products; 1mm out and I would be left with a pointless pile of metal. Never have I relied so heavily on effective teamwork and delivery.

Julie’s growth story

I remember so vividly how much I wanted the next era of growth to get going. Everything seemed in place. Every part of the brand seemed ready to go. The company should have leapt forward and taken off into its next phase. It didn't, it was just chugging.