4 min.

‘The Wyseway’ series

by Julie Perkins

 

We all hear about hard graft required for business success. But what we don’t generally hear about is how many female founders get stuck at the point of Sofia overwhelmed Wysemindsoverwhelm after their first wave of growth. When the focus switches from purpose and enthusiasm to keeping the initial momentum going, it’s easy to forget to adapt your organisation.

Suddenly you’re firefighting through each day without a clear plan of where you’re heading. This is SUCH a common problem that we see time and again in our work with female entrepreneurs. There are 4 key areas that must be aligned to meet business growth. These are your customers, your team, your business and your purpose.

At Wyseminds, we help female founders harmonise these areas and bring purpose back. In our book The Wyseway, we illustrate this phenomenon through a fictional entrepreneur called Sofia. The account is based on our own very real experiences of growing successful businesses. If you’re daunted by the scale of the task ahead, you’ll relate to Sofia’s story in an instant.

We taken certain chapters of Sofia’s journey that we think may inspire you to ask yourself important questions for your business growth.

Sign up to Your Journey on the Wyseminds website for a free copy of The Wyseway, or find it in our shop here.

Love to read more? 

Read the blog review 1: Get out of your own way on the path to business success

Read the blog review 2: Out of line – how to tell if your business is misaligned or on the right track

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Get out of your own way on the path to business success – ‘The Wyseway’ series review 1

Are you a female entrepreneur who’s blocked and overwhelmed by the to-do list and thinking it wasn’t supposed to be this way? At the start there was passion, energy and most importantly, purpose. You knew your idea was good and intuitively you knew all the steps necessary to make it happen.

Out of line – how to tell if your business is misaligned or on the right track – ‘The Wyseway’ series review 2

They may sound like jargon, but vertical and horizontal alignment are really important factors to get right if you want your business to flourish. If you’re a founder whose company’s off to a kicking start, it’s easy to be swept along on the tide of success in a buzz of excitement and energy.

The beauty of simplicity in the whirlwind world of business – ‘The Wyseway’ series review 3

Simplicity is hard to achieve but having a clear purpose can go a long way towards helping you reach it by unifying everyone around what it is you stand for. The power of purpose brings greater simplicity by ensuring agreed ways of working and support for changes that you, the founder, set out to make.