Conquering your own Mount Everest

by Julie Perkins

6 min.

In this article we’ll consider the importance of taking with you only what you need on your growth journey. The ideas, people and processes you set out as an entrepreneur will evolve as your business grows and objectives change. Climbing up unhindered means putting some things down.

Latest blog posts

My Sofia Moment – Anna Zoladkiewicz

by Julie Perkins

When Anna’s long-standing senior role in operational excellence for a multi-national company left her suffering exhaustion and stress, she gave her her job and after a period of rest and recovery she wanted to do something to prevent others experiencing what she’d just gone through.

My Sofia Moment – Loviisa Vahavuori

by Julie Perkins

From a university assignment in 2018 sprang the kernel of Loviisa’s brilliant business idea that’s now meeting the needs of a growing number of international families based in the Netherlands.

My Sofia moment – Shapol Majid

by Julie Perkins

When Shapol Majid read The Founder’s Story of Sofia, the fictitious business leader wracked by worry and exhaustion as her company grows, she thought she was reading about herself.

My Sofia moment – Agnes Weber

by Julie Perkins

Entrepreneur Agnes Weber is fascinated by the concept of circularity so it makes sense that her company Mended is built around this idea as it seeks to retell the story of people’s relationship with their clothes.

Fail fast and get back up again

by Julie Perkins

Fail fast, get up and try again in a different way was the theme discussed on the Bold Business podcast featuring a guest appearance by Wyseminds’ founder Julie Perkins.

Transcending the lows on the path to business growth

by Julie Perkins

There’s a lot of them all over the web. Speaking to you on social platforms in front of multi-million pound mansions. You too can live the entrepreneur’s dream they claim, if only you knew the secret sauce which they can divulge once you hand over your ready bucks. While many of these stories are online scammers’ efforts to cheat vulnerable people, others are genuine.

Values and purpose – airy-fairy corporate fluff or a force for business growth?

by Julie Perkins

Values and purpose create a force that powers business growth. They’re now seen as fundamental aspects of a brand to get right because without them a business will lack direction.

Why do I need a coach?

by Julie Perkins

In this article you’ll learn that an investment in you can accelerate your business on a new purpose-led growth path - freeing you up to think more strategically and therefore fuelling your revenue.

Money mindset: Empowering women to break free from sabotaging financial beliefs

by Julie Perkins

Over the past six months, these women have been working closely with Wyseminds to unlock their future business growth potential and make the impact they aspire to achieve. (Watch this space!)

The beauty of simplicity in the whirlwind world of business – ‘The Wyseway’ series review 3

by Julie Perkins

Simplicity is hard to achieve but having a clear purpose can go a long way towards helping you reach it by unifying everyone around what it is you stand for. The power of purpose brings greater simplicity by ensuring agreed ways of working and support for changes that you, the founder, set out to make.

The beauty of simplicity in the whirlwind world of business – ‘The Wyseway’ series review 3

by Julie Perkins

6 min.

Simplicity is hard to achieve but having a clear purpose can go a long way towards helping you reach it by unifying everyone around what it is you stand for. The power of purpose brings greater simplicity by ensuring agreed ways of working and support for changes that you, the founder, set out to make.

Growth stories

Claudia’s growth story

with Claudia Canizares and Julie Perkins

Claudia is an interior designer M.A, design enthusiast and the founder of WAW - Wellbeing At Work, an interior design consultancy, which she started following many years working as an interior designer back home in Colombia.

Agnes’ growth story

with Agnes Weber and Leah Duquemin

Agnes is the founder of Mended, a circular platform that enables you to care and repair everything you wear. Agnes takes us through her journey with Wyseminds, and how her work with Julie was an essential part of preparing Mended to grow - and for discovering such clarity in doing so.

Shokoofeh’s growth story

with Shokoofeh and Leah

Shokoofeh is the founder of Tanfit, an ecommerce platform for female sport clothing that she started during Covid when her original business idea had to take a back seat. With a personal passion for everyone to have equal opportunities, to be seen and to be heard in society...

Merel’s growth story

by Julie and Merel

I’ve always lived my life with a feeling - and outlook - that everybody matters. And as such, I often place myself at the forefront of things that will see this come to life. So when it comes to healthcare and bringing it into a community that needs it most, I knew I had something to offer.

Helen’s growth story

by Julie and Helen

I lead a charity called Arts for Impact, which uses art to bring people together in an environment that creates a way of achieving greater fulfilment and connectivity to support better health and wellbeing in people. We truly believe that everybody has a strong contribution to make in their community.

Luce’s growth story

by Julie and Luce

My business was stuck; I seemed to be moving around in circles and certainly not moving forward. I faced competitors who were larger than me and could easily beat me on price, which my customer seemed to find important.

Rose’s growth story

by Julie and Rose

I’ve been in the hospitality industry my whole life, however, never in all of this time have I had to see my business through a global pandemic. When COVID-19 hit, I initially couldn’t see any clear way through, and I was resigning myself to it being the end.

Linda’s growth story

by Julie and Linda

As an experienced project manager, I would often be responsible for the creation and delivery of highly specialised products; 1mm out and I would be left with a pointless pile of metal. Never have I relied so heavily on effective teamwork and delivery.

Julie’s growth story

by Julie Perkins

I remember so vividly how much I wanted the next era of growth to get going. Everything seemed in place. Every part of the brand seemed ready to go. The company should have leapt forward and taken off into its next phase. It didn't, it was just chugging.

Podcasts

Inspiring people in the 21st century

by Julie Perkins

Never has there been a better time for business owners to inspire great people to join them, Julie Perkins, business coach and founder of Wyseminds, tells Troy Trewin on the How to Grow A Small Business podcast.

Translating crisis leadership into everyday business

by Julie Perkins

There’s a reason why leadership management loves a crisis, Julie Perkins, founder of Wyseminds, tells the Dive Deep, Climb High podcast. It’s because everyone’s united around a purpose, energised by a tangible, common goal with a solid measure.

Fail fast and get back up again

by Julie Perkins

Fail fast, get up and try again in a different way was the theme discussed on the Bold Business podcast featuring a guest appearance by Wyseminds’ founder Julie Perkins.

Transcending the lows on the path to business growth

by Julie Perkins

There’s a lot of them all over the web. Speaking to you on social platforms in front of multi-million pound mansions. You too can live the entrepreneur’s dream they claim, if only you knew the secret sauce which they can divulge once you hand over your ready bucks. While many of these stories are online scammers’ efforts to cheat vulnerable people, others are genuine.

Values and purpose – airy-fairy corporate fluff or a force for business growth?

by Julie Perkins

Values and purpose create a force that powers business growth. They’re now seen as fundamental aspects of a brand to get right because without them a business will lack direction.

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