Stories

My Sofia Moment – Carina Primavesi

You’d think that with such a steadfast desire to rid the world of single use plastics, that values, purpose...

Oct 11 · 4 min read >

Demystifying money matters – Part one

This article is the first of three in a series exploring some common misconceptions about money, and how they...

Oct 10 · 3 min read >

My Sofia Moment – Loviisa Vahavuori

From a university assignment in 2018 sprang the kernel of Loviisa’s brilliant business idea that’s now meeting the needs...

Aug 8 · 3 min read >

My Sofia moment – Shapol Majid

When Shapol Majid read The Founder’s Story of Sofia, the fictitious business leader wracked by worry and exhaustion as...

Aug 8 · 3 min read >

My Sofia moment – Agnes Weber

Entrepreneur Agnes Weber is fascinated by the concept of circularity so it makes sense that her company Mended is...

Aug 8 · 3 min read >

Why do I need a coach?

I know how to work out in the gym, so why would I pay a Personal Trainer? As a...

Jun 20 · 3 min read >

Money mindset: Empowering women to break free from sabotaging financial beliefs

On the hottest day so far this year in The Netherlands, a remarkable group of women defied the suffocating...

Jun 13 · 1 min read >

The beauty of simplicity in the whirlwind world of business – ‘The Wyseway’ series review 3

Simplicity is hard to achieve but having a clear purpose can go a long way towards helping you reach...

May 26 · 2 min read >

Get out of your own way on the path to business success – ‘The Wyseway’ series review 1

Are you a female entrepreneur who’s blocked and overwhelmed by the to-do list and thinking it wasn’t supposed to...

May 2 · 3 min read >

Out of line – how to tell if your business is misaligned or on the right track – ‘The Wyseway’ series review 2

They may sound like jargon, but vertical and horizontal alignment are really important factors to get right if you...

May 2 · 3 min read >