Julie Perkins, founder of Wyseminds

"Everything that grows needs the right attention, environment, and circumstances to flourish. Growing a business is no different."

About

About Wyseminds

Our mission

At Wyseminds, our mission is to support women entrepreneurs to grow their businesses with confidence and joy. By working alongside you and providing the right tools, we create an environment where you can flourish while maintaining full control of your business growth direction ensuring you feel effective, passionate, and fulfilled every step of the way. We are dedicated to nurturing great ideas and driving purposeful, impactful growth.

Our belief

Growth is personal and unique. While many define success by revenue, we see it as much more. You know your business best, and true success is defined by you. True joy comes from living the path you choose, with your vision and purpose deeply embedded in everything you do.

Our achievements

Growth unlocks opportunities and greater returns. But the path to growth often raises critical questions of the future: We help you navigate the critical questions of whether you want more, can handle more, and what growth looks like for you. Our personalised support and actionable insights guide you confidently on your growth journey.

Our expertise

With 30 years of real business experience, Wyseminds offers a wealth of knowledge, techniques, and guides through our online support platform. We also provide hands-on partnerships to journey together toward your business growth.

Meet the founder

Meet Julie Perkins: Founder of Wyseminds

Julie Perkins is an accomplished entrepreneur, business owner, purpose-led coach, and growth advocate. She founded Wyseminds after spending 20 years growing Specsavers Opticians in the Netherlands. Through her experiences—both good and bad—she discovered the transformative power of a purpose-driven approach to business growth. This insight inspired her to establish Wyseminds, a platform dedicated to empowering women entrepreneurs, helping them achieve growth with greater joy and freedom.

Read Julie's story

Our experts

Our Wyse minds

Our Wyse community consists of the brilliant minds behind Wyseminds—from its beginnings to its present-day operations. This includes the creators, theorists who inspire our approach, and the support team that brought our brand to life online. And it’s a community you can join too!

Find out more

‘Your business. Your growth’

Learn more about our programme

Our values

Maintain sole ownership

Your growth journey is at the heart of what we do - be it creating new channels, advancing into new countries or expanding or streamlining your workforce. We recognise it’s yours and we’re not looking for shares in your dream, so we only gain when the business is a success.

Uphold the original ambition

We believe in helping you re-see the ambition that started this path in the first place. You lead the way, and it’s always the growth journey you want.

Keep joy while growing purpose

If there’s no fun in growth, it won’t happen. We look to let you develop your sense of purpose, possibility and joy in seeing it come to life. We celebrate the original pipe dream and how it’s ready to start benefitting more people, across more borders - or even countries!

Smart housekeeping powered by profit-first

We know that cash is the backbone of every entrepreneurial business. We get it and only work on ideas that respect this.

Re-structure for a faster way forward

Evolution is key. We recognise the company as it stands today. We look into processes that might have run their course, or a method that isn’t working hard enough, to find ways to evolve further to the company that will grow forward.

Doing it together quicker, smarter, stronger

And if we don't have the answer, we know the people that do. We are ready to draw on our Wyseminds network to give all of our entrepreneurs access to relevant expertise. We’re not here to hold you back. Our mission is to collectively propel you forward.

Freedom for the entrepreneur

We strive to release you from your business as it is now, to have the space to lead a new era. For us, that’s JOY! And that’s freedom for you!

Maintain sole ownership

Your growth journey is at the heart of what we do - be it creating new channels, advancing into new countries or expanding or streamlining your workforce. We recognise it’s yours and we’re not looking for shares in your dream, so we only gain when the business is a success.

Uphold the original ambition

We believe in helping you re-see the ambition that started this path in the first place. You lead the way, and it’s always the growth journey you want.
Keep joy while growing purpose

If there’s no fun in growth, it won’t happen. We look to let you develop your sense of purpose, possibility and joy in seeing it come to life. We celebrate the original pipe dream and how it’s ready to start benefitting more people, across more borders - or even countries!

Smart housekeeping powered by profit-first

We know that cash is the backbone of every entrepreneurial business. We get it and only work on ideas that respect this.
Re-structure for a faster way forward

Evolution is key. We recognise the company as it stands today. We look into processes that might have run their course, or a method that isn’t working hard enough, to find ways to evolve further to the company that will grow forward.

Doing it together quicker, smarter, stronger

And if we don't have the answer, we know the people that do. We are ready to draw on our Wyseminds network to give all of our entrepreneurs access to relevant expertise. We’re not here to hold you back. Our mission is to collectively propel you forward.
Freedom for the entrepreneur

We strive to release you from your business as it is now, to have the space to lead a new era. For us, that’s JOY! And that’s freedom for you!