The Wyseway: Your growth journey

As a founder, it’s hard to think clearly about growing your business. Overloaded with today’s to-do list, being pulled in all different directions – being an entrepreneur is both exciting and exhausting.

Let us introduce you to purpose-led growth. A rediscovery of your purpose, and learning how to use it, will create a more seamless approach to growth. And the results can be astounding. We will be your guides on this energetic, yet focused journey of exploration. We’ve trodden this path many times before – as entrepreneurs ourselves and with those entrepreneurs we work with. 

This is the Wyseway: it’s the approach we take to drive purpose-led growth for female entrepreneurs and the outcome is 20-40% improved business performance. 

But above everything, the journey you take with Wyseminds ensures you are maximising today’s potential and building resilience for future growth opportunities.

Looking for business growth?

Trial our online support programme for free

Find out more

Our passion & beliefs

Growing your business has to be on your terms, fuelled by your passion and beliefs; there is no one way.

We help you discover the 20% of your time and effort that’s creating the biggest value for your business. Your most effective action. Some call it Pareto’s 80/20 Rule. We call it freeing up your valuable time for more strategic, growth impactful activities – that often get shelved due to inefficient workload.

Watch this video to find out how we can support you to create your own purpose-led growth journey.

Your right next step

There’s not one way of successfully growing a business. However, whether you are a team of ten, or an ecosystem of thousands, whether you’re in retail, fashion, tech, or other, there are patterns to follow. Knowing these can help you create more seamless, manageable growth. We eat, sleep and breathe these patterns, and use them to help you inject purpose and value into the core of your business. This helps you channel your energy into the most thriving aspects of your business. And it aligns everyone to strive for the same goals – your teams, your suppliers and partnerships, your customers and even your investors.

This united growth happens when you take the right next step that considers:

How can you understand your key growth drivers?
How can we align everyone involved in your business to these to drive growth?
What building blocks do we need to create and support your growth opportunities?
How can we build these to last and work effectively for you?

As your guides, we will support you with many tools and strategies, as you journey along the Wyseway trail – emerging quicker and smarter.

Fix it, switch it or change it

Introducing Your Journey, an online support programme designed for female entrepreneurs to discover the right, most relevant, path to purpose-led business growth.

Your business is unique but the way businesses grow is not. Knowing and understanding these growth patterns begins to help us to find the right growth path:

For your business

  • Learn the 4 key growth drivers that will create power in your business today and for the future 
  • Undo blocks that bring overwhelm and frustration to put all your energy into a more seamless path
  • Understand where your company is now and how you can support it to maximise growth today

For your bottom line 20-40% improved performance

For you and your customer

  • A stronger relationship as you make the difference you intended to make for them perfect for today and relevant for tomorrow
  • Keep the joy of being an entrepreneur because everyday you are making that difference

Getting started with ‘Your Journey’

Our online support programme places you and your company as the focus and we support you to lead your business forward with ongoing joy, passion and freedom.

We are that confident in our approach, you can trial us for free.

Our free trial

Find out how ready your business is to grow with your personalised 35 page growth guide, and a guided approach in how to ask the questions that will determine your right next step.

Lift-Off level for €99,- 

Plan your right next step with a 2 hour interactive growth workshop with 3 of our Wyseminds, supported with a 1-to-1 consultation with Julie Perkins.

Level 1 for €499 

A fully guided journey to take your company into its next growth era. Full access to the Wyseway tools and processes, including 7 learning modules and bespoke results dashboard.


“The Lift-Off journey gave me the focus to pick my medium to tell that story, and now it has become Mended. This lightbulb moment helped me free the blocks that were stopping me.”

Agnes Weber, Co-founder of Mended


“9 weeks on I feel like I am leading a different business, the approach the Lift-Off programme has shown me has brought clarity to my business model so I lead with more confidence and most importantly of all I have found back the spark.

Loviisa Vähävuori, Founder of Näpp


“Wyseminds supported me in not only discovering my block, but seeing how it was impacting many parts of my company, giving me
a new way of looking at growth and making my business more resilient.”

Shokoofeh Ketabchi, Founder of Tanfit

We all have a story to share

Hear from our founder, Julie, about her own growth adventures – and how they led to a new-found passion for supporting other female entrepreneurs in their quest for purpose-led success, epitomised in Wyseminds. 

As soon as the first step was taken, I knew it was the right one and I felt my ability to influence had come back.
Read Rose's story
It was a process based on what was actually needed, and one that I can now place confidently into a potential partnership.
Read Linda's story
By rediscovering my sense of freedom, I had the space to balance the now with planning for the future, with growing confidence and self-belief.
Read Merel's story
Before I felt that I was doing everything and holding it all up. Now I can reposition myself to build more opportunities to have more impact.
Read Helen's story

Our approach in action

Whilst every story and ambition are unique, whether you turn over 100,000 or 50 million, the questions and concerns of entrepreneurs often have a lot in common, as do the solutions. Our stories shine a spotlight on individual growth journeys, whilst also sharing our approach in propelling the business - and the owner - forward. We hope that they trigger something that you could immediately consider for your business or just inspire that initial idea - or both!

Discover growth stories