x

Your Journey

Step into Your Journey - an interactive learning platform for female business owners.

 

Sign up for free

Everything that grows, needs the right attention, environment and circumstance to flourish. When it comes to growing a business, it's no different. - Julie Perkins, Founder, Wyseminds

About Wyseminds

We wanted to build a company that works with a feminine touch, creating an environment where female entrepreneurs can be at their best, feel challenged and good enough to be there. For us, collaboration is the new ownership, meaning we work alongside the entrepreneur to support them in growing their business, whilst they keep hold of the direction.

We all read and listen to what growth is for others, but what about what we want it to be. There is no doubt that you know what is best for your company - you’ve been closest to it for years - so success has to be defined by you, and it can be more than revenue alone.

We know we need to grow for long-term survival, new opportunities or a greater return. However, for any founder the desire to keep growing or grow again comes with many questions and concerns; whether you really want more, can you actually do more? What would growing more look like? These are questions that are asked by everybody - we reassure you of this and then look to support you through advisors, skill-sharing, and a quicker and smarter process, to reignite your passion and get you started on your next growth journey.

Wyseminds
Your business. Your growth.

Our values

Maintain sole ownership

Your growth journey is at the heart of what we do - be it creating new channels, advancing into new countries or expanding or streamlining your workforce. We recognise it’s yours and we’re not looking for shares in your dream, so we only gain when the business is a success.

Uphold the original ambition

We believe in helping you re-see the ambition that started this path in the first place. You lead the way, and it’s always the growth journey you want.

Keep joy while growing purpose

If there’s no fun in growth, it won’t happen. We look to let you develop your sense of purpose, possibility and joy in seeing it come to life. We celebrate the original pipe dream and how it’s ready to start benefitting more people, across more borders - or even countries!

Smart housekeeping powered by profit-first

We know that cash is the backbone of every entrepreneurial business. We get it and only work on ideas that respect this.

Re-structure for a faster way forward

Evolution is key. We recognise the company as it stands today. We look into processes that might have run their course, or a method that isn’t working hard enough, to find ways to evolve further to the company that will grow forward.

Doing it together quicker, smarter, stronger

And if we don't have the answer, we know the people that do. We are ready to draw on our Wyseminds network to give all of our entrepreneurs access to relevant expertise. We’re not here to hold you back. Our mission is to collectively propel you forward.

Freedom for the entrepreneur

We strive to release you from your business as it is now, to have the space to lead a new era. For us, that’s JOY! And that’s freedom for you!

  • Maintain sole ownership

    Your growth journey is at the heart of what we do - be it creating new channels, advancing into new countries or expanding or streamlining your workforce. We recognise it’s yours and we’re not looking for shares in your dream, so we only gain when the business is a success.

    Uphold the original ambition

    We believe in helping you re-see the ambition that started this path in the first place. You lead the way, and it’s always the growth journey you want.

  • Keep joy while growing purpose

    If there’s no fun in growth, it won’t happen. We look to let you develop your sense of purpose, possibility and joy in seeing it come to life. We celebrate the original pipe dream and how it’s ready to start benefitting more people, across more borders - or even countries!

    Smart housekeeping powered by profit-first

    We know that cash is the backbone of every entrepreneurial business. We get it and only work on ideas that respect this.

  • Re-structure for a faster way forward

    Evolution is key. We recognise the company as it stands today. We look into processes that might have run their course, or a method that isn’t working hard enough, to find ways to evolve further to the company that will grow forward.

    Doing it together quicker, smarter, stronger

    And if we don't have the answer, we know the people that do. We are ready to draw on our Wyseminds network to give all of our entrepreneurs access to relevant expertise. We’re not here to hold you back. Our mission is to collectively propel you forward.

  • Freedom for the entrepreneur

    We strive to release you from your business as it is now, to have the space to lead a new era. For us, that’s JOY! And that’s freedom for you!

Our Wyse community

Our Wyse Community is made up of the people behind Wyseminds - both in its creation and being involved in the company today - as well as some of the theorists we lean on and the support team who helped bring the brand to life online. It’s also a community that you can join too!

Discover more

The story of Julie

Julie is the founder of Wyseminds, starting the business following 20 years growing a brand that still holds importance to her today. Drawing on many experiences of navigating the booming world of business, Julie brings a wider perspective that she’s poured into Wyseminds. With a passion for decluttering the minds of female entrepreneurs, she is able to translate experience and researched theories into a language that helps you see the path to growth, whilst ensuring it’s an exciting adventure.

It was 3am in the morning and there I was, hands in the air and staring at the stars; who would have thought the most pivotal point in my business life would be painted at that moment.

Working 70-hour weeks was a given, it’s what I believed it would take to make it happen. To make the business a success or to allow it to just survive. I was my own worst enemy in some respect, frustrated with the lack of speed towards the next growth era and often wondering would it be quicker to knock on every person’s door in the whole country myself, telling them personally how much we could solve their problem.

I remember that night so clearly, I can see the stars above me now, I was sat there asking the universe to give me the answer to where the next leap in brand growth would come from. The direction seemed constantly clouded with potholes and blockades and I was looking for an epiphany to appear!

Without knowing it then, what I did next redefined me in business and enabled me to really grow the brand I loved – it was the true turning point.

The next day I walked through my normal stopping points of marketing and communications and went straight to the function leaders who worked with the frontline teams everyday and told the story of my 3am thoughts. It was in this moment that this group, now lifelong friends, supported me to push my energy in a different direction and change course. “Forget the processes, the marketing, the sales targets, the decision-making” and “change the course of the journey from the frontline only.”

The greatest learning moment was seeing the importance of me finding the love and passion again in what I did. Having been so caught up in the day-to-day running of the business, I hadn’t even realised it had gone. With a clearer mind and energy, I could reignite the passion in others and well, the rest as they say, is history.

By allowing myself to be free to lead the total company team (all 900 of them) in delivering the purpose of the brand to the customer, along with leaving others (who were far more qualified) to create the processes that supported the business itself, we could take back control of our purpose. We moved away from short-term sales related targets, to measures that only celebrated our unique value to the customer, a measure of a purpose we could all influence, with all 900 people knowing how. We were united again, an unstoppable team, who that year touched market leadership for the first time.

That was 15 years ago now and I see the challenge for female entrepreneurs remains the same; having the space to think, the time to see things differently and to know which people to turn to who can help you with all of these things. You can’t imagine any option other than carrying on as you are; I’m here to reassure you – and show you – that it does not have to be this way.

I could write for hours about the things we did to drive forward a greater growth from that pivotal moment, what I learned, the processes we used (and got rid of), the changes we made, the systems we introduced (and got rid of!) are all things that feed into the way we work and the stories of other entrepreneurs who have worked with Wyseminds, just in a quicker, smarter way than I did back then.

So reserve staring at the stars at 3am, for that first weekend break of freedom you take,
that freedom you can only feel when you’re doing what you love again.

I want Wyseminds to be the support system behind every female entrepreneur who is seeking a new era of growth, a combination of people, knowledge and tools to allow you to make the next change you are looking for.

It’s amazing how one small change can propel you forward in ways you could never have imagined, and once you put yourself back in the place that brings you the most joy, you see that the answers were already sat within.

I hope you enjoy exploring this website and that we get the chance to chat some time too!