General

  • What does growth mean to you in 2023?

    by Julie Perkins
    3 minutes

    Growth. A simple, monosyllabic word of great importance.. And yet, the process of growing a business is not always as simple as it sounds, which is why it is useful to try to define it. So… what does it mean to you – and more importantly – how can you achieve it and sustain it? 

  • Founder’s story – are you Sofia?

    by Julie Perkins
    12 minutes

    Are you Sofia? In this cartoon and workbook we introduce you to the founder of a new company, Dragon Backpacks, and take you on perhaps an all too familiar journey of a start-up that is desperately seeking to maximise every sale opportunity, but at what cost?

  • What’s in a name?

    by Julie Perkins
    4 minutes

    Your title and that of your company can have a direct bearing on how successful you are. Julie explores how to be clear about the title you give yourself, understanding its power within our organisation and how we are seen by others.

  • From passion to purpose

    by Julie Perkins
    4 minutes

    There’s no doubt that entrepreneurs are passionate creatures, brimming with enthusiasm for their ideas, but turning that passion into a healthy bottom line is a different story altogether. Julie Perkins explains more.

  • WTF is Purpose-led?!

    with Richard Doughty
    3 minutes

    WTF Series: Research shows a strong connection between business performance and purpose. When leaders, employees and customers all believe a company has a strong purpose, it is more likely to have better performance and return - but what actually IS purpose?

  • Do you speak-a my language?

    by Julie Perkins
    3 minutes

    The way you talk about your business - your business language - evolves and grows. But it shouldn’t ever be an exclusive club. Julie Perkins explains more and also introduces our new WTF series, an invitation for you to truly become part of our community and belong.

  • WTF are Growth Phases?!

    with Richard Doughty
    5 minutes

    WTF Series: Your business is unique, but business growth is not. There are trends, patterns, and common experiences, and we can use this knowledge to our advantage. There are 5 phases of business growth - but what actually are they and what do they mean?

  • WTF are Capabilities?!

    with Richard Doughty
    9 minutes

    WTF Series: Every company needs certain things if they want to operate successfully. They are often called ‘operational capabilities’ - the functions, structures, and processes you need to run an effective business. But what actually are capabilities and why are they important?

  • Do people not value free things?

    by Julie Perkins
    3 minutes

    At Wyseminds, we’ve been offering our Lift-Off programme completely for free. Julie Perkins explores why, and whether ‘reassuringly expensive’ is a more powerful proposition. Spoiler: it's still free so you can sign-up now!

  • Seeking out the 10% that will drive the ‘wow’

    by Julie Perkins
    3 minutes

    We’ve all heard the phrase ‘when the stars are aligned’ and in business that means when your unity of purpose is clear and bright. It’s time to rediscover the joy and power of your original vision.